5 - Making Traffic Exchange Advertising as Effective as Possible

April 1, 2008

There are a couple of tips that will make sure that you get everything possible out of your Traffic Exchange advertising.

First, though, stop and think about who will be viewing your website(s).

Most likely it is another member who is surfing 5 or 6 exchanges at the same time, just like you are. While they may be actively searching for a business opportunity or resource, their main objective is too earn credits that they can use to advertise their own site.

Your goal when advertising, especially in traffic exchanges, is to stand out from the crowd.. to grab the attention of the other surfers.

A long page that takes 30 seconds or more to load or another affiliate page that looks like 6 out of the last 10 pages they’ve seen, is not going to grab anyones attention.

1ST Tip:

Do NOT use an affiliate page provided to you by the program that you are promoting. Of course these pages have been designed with the intent of capturing interest and bringing in new members, and they do work.. to a point.

The average affiliate page has been seen 100’s if not 1000’s of times by members who surf regularly. While yours may get noticed, more then likely it will just blend it with all the rest.

So how do you stand out from the crowd? What do you do to grab the attention of a bored surfer?

2nd Tip:

Use a splash page. You’ve heard of splash pages.. the short, quick loading, attention grabbing pages that are designed primarily for Traffic Exchanges.

You hear about them so much for one reason.. they work.

Whether you make your own or have them made (recommended), a well put together splash page is going to get noticed. Other members are much more likely to click on it and then save the page to come back to later.

Your sales letter or affiliate page may be the best written copy that’s out there on the Internet right now.. but if nobody is attracted enough by the page to look at it or click through to it, it doesn’t much matter how good it is.

Another significant reason for using splash pages is that they are the perfect vehicle for branding yourself. Get your picture out there in circulation.. let people know that you are a real person not just a program.. let them get to know you and why you like what you do.

The greatest affiliate programs in the history of affiliate programs come and go every month.. don’t jump on every band wagon that passes by. Brand YOU! Let people see YOU! You are your most successful venture.

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3 - Surfing

April 1, 2008

Surfing

Surfing is how you’re going to earn credits at a Traffic Exchange. Remember, credits are like an IOU for traffic to your website. Most Traffic Exchanges will require you to login to your account and click a surf link to begin this process.

Your surf bar will normally be a visible frame that surrounds the sites that you are viewing. The surf bar itself will always be basically the same and include:

1. The timer
2. The confirmation link
3. An account menu
4. Banner and/or text link.

Timer

You will be required to view each site for a specific amount of time. The time will range from 10 to 30 seconds in most cases. The timer may or may not be visible, but you will receive a clear prompt when it is time to click to the next site.

Confirmation Link

When the required time has elapsed, you will be prompted to click on the confirmation link in order to proceed to the next site. This may consist of clicking a designated number, a ‘Next Site’ button or matching a shape.

Account Menu

The menu allows you to login to your member area to view stats, assign credits and/or report sites that have violated the surfing rules.

Banner and/or Text link

Most surf bars will also display banner ads and text links which are alternate ways of advertising your websites. Be sure that you also pay attention to these and click through to anything that might interest you. More then likely the site will be opened in another broser window so as not to disrupt your surfing.

The number of credits you can earn by surfing depends on the surf ratio of the exchange you are using. A surf ratio is the formula that determines the credit amount you earn for each page you view while surfing.

This figure is represented by 2 numbers on either side of a colon. The digit to the left of the colon is the number of pages viewed, while the number to the right of the colon is the number of credits earned.

For example, a 2:1 surf ratio indicates an earning of one credit for each two web sites viewed while surfing.

Next Lesson - Tabbed Browsers and Surfing Schedules.

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